A leading online marketplace

AutoTrader is South Africa’s leading online marketplace for buying and selling new and used cars. Their trusted platform connects buyers and sellers, offers insurance quotes, price evaluations and allows users to compare prices online.

Desktop & Mobile Website

My Involvement

As part of the product design team at Now Boarding, we were tasked to redesign both the desktop and mobile websites.

User journeys
User Experience
Interface designs

The Challenge

Buying a car is a big step, and while being presented with thousands of cars to choose from is great, users often feel overwhelmed with options.

Users often don’t trust the results they find online as they know they can easily be scammed into buying a car that is not as advertised.

The Goal

The goal was to create an online experience focused on people’s needs with searching capability that is intuitive, easy and accurate.

Our Approach

Analyse the first version of the platform to see how it can be improved.

Explore different search mechanisms to ensure we find the best solution.

Powerful search that caters for everyone

Guiding users, step by step through the journey of finding a vehicle that is best suited to their needs - whether it’s a car, a motorbike, a boat or a truck.

For the experts

Users who know a lot about cars usually have something specific in mind when they come to the platform - a make, a model and the variant. By giving users the ability to search by all three, they can get the results they want quicker.

For the novice

Other users might not have a brand in mind, but they know what they need out of a car. For these users, we have included an option to search by body type.

Down with details

Still, searching by make or body type might not be enough. By adding carefully curated filters, users can narrow down their search even more by drilling into details. Each filter was carefully considered to add as much value as possible to the user, without leaving them feeling overwhelmed.

Results with detail

Search results that show a quick overview with the most important information allow users to make a well-considered choice without wasting time clicking into listings that do not meet their needs.

Research & comparison

To seal the deal, we have included a feature for users to compare different car specifications giving them peace of mind by knowing they are making the right choice.

The Team

Now Boarding
Product Design
Product Owner

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